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Appetite For Equal Rights: One a Day vitamins: effectively ...


Wednesday, November 19, 2008

One a Day vitamins: effectively promoting gender stereotypes


Has anyone seen the completely stupid and utterly sexist commercial for One a Day Teen Advantage vitamins? It starts out by informing us that teen boys and teen girls come from "two different planets." Then, we learn that there's a boy's formula and a girl's formula, of course cleverly identified by blue and pink boxes. The vitamins are designed to cater to the specific "health concerns" of teen boys and girls, meaning One a Day Teen Advantage for Him supports his "healthy muscle function," and One a Day Teen Advantage for Her helps her "healthy skin."

Because all teen girls care about is looking good, while all teen boys want to be body-builders. Thanks for looking out for us, One a Day.

3 comments:

Megan said...

Ridiculous isn't it? I can understand the vitamins for women and men, since the ones for women promote reproductive, breast, and bone health, and the ones for men promote prostate health. It would be better if it was more preventative uses than the ones for guys builds muscle and the ones for girls helps the skin... I know plenty of guys who are obsessed over their skin and especially athletic girls who want muscle strength.

November 19, 2008 2:09 PM
Danyell said...

Considering there are only slight difference to what vitamins males & females require (women need more iron & calcium, whereas too much iron can actually be bad for men, etc) the way they promote all most vitamins is rather silly. They make it almost seem like they're competing brands or something.

I understand the need to reiterate that they're formulated separately, by why you have to alienate boys & girls from each other beyond me.

November 19, 2008 2:29 PM
Leslie said...

It doesn't even say anything about building up muscle.. it says "healthy muscle function." Isn't that something all human beings (or really, all living creatures) should have? HEALTHY muscle function? And clear skin, I mean that's important for all of us because don't we all have skin? Unless the guy's vitamin's are for penis muscle function, and the girl's vitamins are for healthy labial skin, I don't see why the fuck there needs to be the distinction.

November 20, 2008 4:15 PM

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